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At RSG Chamber, we polled our collective digital marketing experience of 5 plus years in order to bring you methods and techniques that had been proven to work.

We strive to curate and scrutinize every single article that appears on this website in order to ensure that you only get what worked in the world of digital marketing.

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Our Team

Passive income lets my mind be creative since I am not thinking anymore how to fill my stomach.
Aimée Lépicier
Designer
How were my adventures funded? Not through sponsors I should say. Passive income.
Brice Merino
Adventurer
Brick and mortar business is almost becoming very difficult to grow. eCommerce is the future.
Isabel Hancock
Entrepreneur
You will be able to see things differently if you are not thinking on an empty stomach. Trust me.
Noah Haynes
Photographer

Articles & News

We provide you articles from around the world about techniques and methos that work in online marketing, eCommerce, affiliate marketing, etc.

Our Latest Post

What Is Affiliate Marketing?

In its simplest form, affiliate marketing is selling someone else’s product. Marketers can sign up for an affiliate program to promote their products (physical or electronic) or services through their website.

Affiliate marketing is an effective and productive marketing strategy. It is a collaborative effort (commercial partnership) between a seller and one or more companies.

Affiliate marketing is usually a system of four elements: publisher (affiliate), advertiser (merchant), consumer and network.

An advertiser, also known as a merchant or seller, is a person or business that sells a product or service. An advertiser works with publishers to promote the products and services of the advertiser.

A publisher, also known as a marketer or affiliate, is an individual who promotes a product or service. Publishers partner with advertisers to promote their products and services. Publishers use ads, links, and create marketing campaigns to find advertiser buyers. Products and services. For each product sold, the advertiser charges the publisher a commission.

Consumers, you all know him. It’s you and I. Antidote defines the word a consumer as: A person who uses goods or services to meet his or her needs.

The network, also known as a program or platform, acts as an intermediary between advertisers and publishers. Networking makes it easy for publishers to find and participate in affiliate marketing programs. The network also connects more advertisers and publishers. Some networks have membership fees while others take a portion of the advertiser’s profits when selling.

The Affiliate Network. How Does It Work?

Amazon Associates is one of the most widely used marketing affiliate networks on the internet. Amazon includes all Amazon Inc. There are thousands of publishers (Amazon named their partners) promoting products you can find on their website. In fact, Amazon Inc. What makes Amazon’s program so popular because of its great affiliate program?

To help you understand how affiliate marketing works, I suggest the following example:

Currently, I am an advertiser (merchant) Amazon.ca and a publisher (affiliate) of Amazon.fr. If you want to promote your Amazon.ca product on your blog, log on to Amazon.ca and look for your product. When I find the product I want to promote, Amazon generates a unique link for my blog.For example, this post mentions Antidote software.If you hover over the link with the mouse cursor, you will see something like this: Unique link. Clicking the link will take you to the Amazon website on the product page in question.If you decide to buy the book, Amazon will reward me with a commission (about 4-5% of the sale price of the property).

In this example, the advertiser is Amazon, but Amazon also owns the network (Amazon Associates), which makes the system easier. The product depends on the network. Some affiliate programs pay the publisher for ad viewing numbers, some pay when the customer clicks on the ad and some pay for the sale (fixed commission or percentage).

If you have a product that you are selling, you become an advertiser (seller) and by subscribing to your product on a compatible network, you reward sellers when they succeed in selling your product.

Is Affiliate Marketing On The Internet Only?

Affiliate marketing is an internet term. Affiliate marketing started in the 1990s. One of the pioneers of affiliate marketing on the Internet is Amazon.com Inc., which started affiliate networks. This is the type of network on the Internet, but it has built the network that spreads most quickly thanks to its simplicity and solid structure.

Today, wherever you go online, everyone seems to be looking for their share of the market for relevant markets. Many bloggers will explain that if you get their e-book now, you will probably get-rich-quick. Made online as a market, but as in all areas, you will have to work.

Brief History of Affiliate Marketing

Who were affiliate marketers and existed before the public had access to the internet? 

Before the advent of the web, affiliate marketers were called sellers, and they were members of the Multi Level Marketing (MLM) network. The food network was very active when everyone was interested in vacuum cleaners and innovative cleaning supplies in the house, which consisted of sellers who received commissions for the products they sold. When he recruited new sellers and established the sale of the product or service in question, it was usually the company that produced the goods or services that hired the seller.

Affiliate marketing is mostly the same. The publisher (seller) receives a commission for selling. In an affiliate program, the publisher (the marketer) is the seller and the advertiser are the company that produces the property.

At the time, the vendors were the people who would rush on to your grandmother’s house to sell her plastic dishes. Today, these marketers are the ones who invite their friends to presentations of beauty products, decor accessories and Tupperware dishes. Same principle, a different era.

The technology to successfully sell products online today is different.

Internet marketers are usually members of online business affiliate programs. Some of these marketers are bloggers, designers, advertising writers or simple marketing contacts.

The subject of affiliate marketing has been a hot topic on the internet for some years now. Do a little research, and you’ll find hundreds of e-books that promise to earn thousands of dollars, in just a few weeks, with the right techniques. Personally, I think affiliate marketing is much more difficult and time consuming than we think. To sell products online, it’s not just about interrupting people and asking them to buy. We need to establish a good strategy and respond to: Who? What? Where? How? Before we start.

Think you can sell a product you don’t know to people you don’t know? It is possible, but to get there, believe me, it is very difficult.

Do What You Love, Love What You Do

Phil Town describes his strategy for becoming a great investor in his book Rule Number One. The most important of the strategies he proposed is:

Find a great business you like. 

Why is it important to invest in your favorite company? Because the company you like is a company that you know and understand, if you know the company, you are more likely to be informed about the industry and get a good idea of the company’s competitors.

Anyway, why do you want to invest in a company you don’t know? Because they talk well in newspapers and on the Internet? I’m a little serious! Journalists also have their own opinions. Opinion is an opinion. .

Affiliate Programs – The Benefits

Easy management

When a system is automated (for example, an affiliate network), labor costs are greatly reduced.

Minimal Financial Risk

What’s interesting to advertisers and publishers is that affiliate marketing poses little financial risk, unlike advertising campaigns that cost up to millions of dollars (euro) in large companies.

Additional Source Of Income

Opportunity for additional revenue for an Internet user who has little knowledge of computer science. If you have free time, you could promote products and services online and increase your income by receiving a commission for your sales.

Accessibility

Today, you can have up to 50 advertisers working for you to sell your new e-book, even if your business includes only one job: you. Several major collaborative networks are already established online, and you can sign up now.

Economic Solution

Registering your product in an affiliate program is a very cost-effective solution to help you promote and market your product. If you have an attractive product, marketers will work for you.

The Importance Of Retargeting In E-commerce

For the success of your online business, it is important that your e-commerce site generates a qualified and consistent traffic.

Is that the case?

If the answer is yes, then you need to ask yourself a question:

  • Are you really taking advantage of the opportunities that this large number of Internet users visit your site bring you?

In other words, do your visitors really buy your products or services? Or are only mere “tourists” of the Web?

This is where the retargeting strategy comes in. It allows you to retarget your visitors with advertisements to buy your products.

You’ll learn more about retargeting and everything you can to target and segment your leads by following the guide.

What is E-commerce retargeting?

It is also called remarketing or advertising retargeting. Retargeting is a strategy that allows a web entrepreneur to bring back Internet users who have visited the pages of his e-commerce site and who have not made any purchases.

Retargeting allows users who have already visited your site to be saved in the long term.

To do this, you need to use cookies that record user data and target:

  • Age
  • Sex
  • The email address
  • The products they are interested in, etc.

Thanks to these cookies, users can see your products on all the sites they visit while browsing the internet.

Retargeting can then be considered an excellent alternative to communication on the internet with the targeting of a smaller audience. It allows you to get a higher number of clicks that generate a higher conversion rate. It’s a great online marketing strategy.

The Main Benefits Of Retargeting

The retargeting strategy allows you to:

  • Re-address users who have already shown interest in the products or services you offer on your e-commerce site. And who, at the time of the visit, did not necessarily have an intention to purchase.
  • You can also develop the reputation of your company.

To do this, simply launch a retargeting campaign (on Facebook for example or Google AdWords) that will allow you to familiarize all visitors to your site with your brand.

  • You re-explain users to your products or the logo of your company, you optimize the chances of converting them into potential customers.

You can also retarget your prospects by offering them to download white papers (or Ebook) or resources to redirect them to your e-commerce site or Facebook page.

This form of retargeting will allow your site to set itself as a reference in your industry thanks to the relevant content that you will offer in your resources or eBook through search results.

A visitor who spends a little more time reading the content of one of the specific pages of your e-commerce site such as the product listings page or the fare page is considered a potentially qualified visitor. It will therefore become a potential hearing.

Similarly, you can also use retargeting to retarget users who have not finalized their order when they have put one or two products in their shopping cart. This type of audience is highly likely to come and buy your products and services.

With the ads you’re going to run, you’re encouraging visitors who have abandoned their shopping cart to make a single click to complete their purchase.

For effective retargeting, you can display items that have been placed in the basket on the banners.

Finally, retargeting can be used to retarget customers who have already made purchases on your e-commerce site with other similar products or accessories.

What Are The Different Forms Of E-commerce Retargeting?

Depending on your needs, the typical route of your target audience, but also your budget, you have the choice between different retargeting platforms to effectively target your audience.

First, retargeting into display banners.

These are the ads that appear on the various sites that your target customers visit through their browser cookies.

To use this retargeting channel, you need to go through an advertising agency that handles the management of advertising auctions as well as the ads of e-commerce sites.

You then pay the control based on the number of clicks on your ad, the number of times the ad was displayed, the number of subscriptions to newsletters, etc.

You can also use retargeting on social networks.

This form of retargeting will allow you to view sponsored ads from your e-commerce site on your visitors’ favorite platforms. This will allow you to target purchase goals.

Among the existing social networks on the web, Facebook offers the most opportunities for retargeting. Facebook ads should be seen as a return on investment.

How Do I Get Good Results With E-commerce Advertising Retargeting?

Whichever retargeting channel you’re going to use to revive visitors to your e-commerce site. It is essential to create different audiences, because a generic message ad will not necessarily catch the attention of all your visitors.

In other words, you need to advertise based on your visitors’ profile or their buying paths, or even the demographics you have.

In addition, you’ll also maximize your chances of increasing your conversion rate by redirecting your visitors to pages that may interest them.

In other words, you redirect your target customers directly to the products or services they spotted on their first visit and not on the home page of your e-commerce site.

Finally, it is essential to change your ads regularly so that your target audience never tires of seeing them especially on social media.

For example, you can change the visuals or offer discounts or special offers on a limited time basis.

E-commerce: Which Sectors Of Activity Are The Most Promising?

In recent years, international trade has evolved. This was not possible before the east today thanks to new technologies. Moreover, with the intervention of the internet, it has become easier to sell products from one continent to another. This new trend is e-commerce. It has completely disrupted this field of activity, which was previously carried out by only a tiny number of people. Thus, thanks to the Internet, it is possible to sell any type of products to the billions of Internet users who connect every day. However, some sectors are more buoyant than others because of many factors.  Here are some valuable tips for those who want to get started.

The Technology Sector

Nowadays, technology has taken over everything. We wake up, eat, work, play and learn through technology devices. These are not only precious to us, but also unavoidable. We can’t do without it. That is why, lately, it has become very advantageous to invest in technology. Indeed, there are many gadgets that it is possible to put on the market and thus make a profit.

These products include smartphones, smart watches, tablets and computers. These are the best-selling gadgets on the net. However, as a seller, be sure to offer your buyers quality products.

Ecology

Today, all products to combat global warming and all its consequences are welcome. For example, there are several high-demand products

Organic Cosmetics

Organic cosmetics are in high demand at the moment. Indeed, at the base many consumers used chemicals to take care of their skin. However, these have had the opposite effect over the long term. Organic cosmetics have thus become the ideal solution in this case. They have the advantage of being natural and also have no side effects, which is very advantageous.

Organic Consumer Products

Eating healthy and organic has also become a worldwide trend. As a result, the organic consumption sector has exploded in recent years. Demand is growing and investing in this environment can earn you many profits.

Organic Clothes

Clothes designed with strict respect for nature have also become a popular trend around the world. From now on, you can make a lot of money by embarking on this type of project. In addition, you contribute to the protection of nature.

The Sale Of Training Courses

The sector selling training on the Internet has been the most dynamic sector for the past 5 years. It renews itself day by day and above all allows its actors to earn a lot of money. However, to get into this business, you need a minimum of knowledge. Indeed, it is a question of selling your know-how in a specific field, whatever it is. This can be in the field of business, real estate, fishing, agriculture, computer science or even education. Everything you have that can be useful to anyone can be monetized. This is done through various platforms that are designed to enable anyone to train in the best way and in the best conditions.

Sports & Fitness

Being healthy is a very important thing. To do this, exercising a daily sport can be of great help. That’s why now all the products that revolve around this theme are very promising in terms of e-commerce. This is particularly the case with the sale of sports clothing, which has had phenomenal growth in recent years. This is also the case of sports nutrition which has seen a notable increase all over the world.

SMARKETING? What is it?

Smarketing? 

What is it? What are these advantages over the company? And how do you set it up? Want to know more? Then this article is for you!

The term smarketing is the alignment between two collective teams that share the same company and set common goals, very specific in order to improve:

  • Supporting prospects and customers
  • The audience engagement
  • Techniques and the sales process

Among these teams we have: the marketing team and the sales team. Each has an important role to play. You’ll learn more about the benefits smarketing can bring to your business.

What are these benefits? And how do you set it up?

The salesman needs the marketing team and the marketing team alike. No one can go without the other with smarketing. Salespeople who are in constant contact with customers collect crucial information or data that will be used for the marketing team and also note this interesting information in a tool called RCMP (customer relationship management) that will facilitate the salesperson’s work. Salespeople are committed to taking charge of qualified leads that have been passed down by marketers.

Collect or collect as much data as possible from both sides and finally gather it together so that in the end it brings a satisfactory result. These are purely smarketing benefits given the engagement of hearings, the assumption of leads and the improvement of sales techniques and processes.

To set up a smarketing, you have to take into account these few lines below:

Creating a favourable climate between the sales team and the marketing team

Create a favourable climate between the sales team and the marketing team to make it more fluid with exchanges and the sharing of ideas. On those, organizing a meeting between them can be an excellent solution so that the desire to work as a team is more and more felt and that everyone can give his point of view and share his knowledge whether in the commercial or marketing aspects.

Set SMART Goals (Specific, Measurable, Achievable, Realistic, Temporary)

The sales team and marketing team must share common goals in order to obtain clear, accurate and achievable data. A whole bunch of questions are asked in order to find a quantitative solution but especially with quality.

Define an effective persona buyer to make customer segmentation easier

Defining the buyer persona is of great importance. Studying the persona buyer will allow you to have a lot of information about your client or prospect.

With the persona buyer you will be able to satisfy the customer’s needs since you have all the necessary information for this.

How Do I Make A Business Plan?

When you want to start a business, you often think about registering your company or creating a website. That is good, but it is not enough. Before embarking on this new adventure, you will need to write a business professional plan that will allow you to make the right decisions. This document will help you formulate your ideas in an organized way, set short- and medium-term goals, and refine your strategy. By following our advice on every facet of the business plan, you’ll be able to start your new project on your own right now.

What is a business plan?

A business plan, also called a business plan, is an official document that is written when you want to start or take over a business. It must include all the steps necessary to develop your business such as establishing your company, analyzing the market and marketing, commercial and financial objectives. 

In addition to presenting your project clearly and setting goals beforehand, it will allow you to attract potential partners, or investors if you want to raise funds.

The elements of the business plan

  1. The executive summary
  2. The description of your company
  3. Management and organisation
  4. The products and services provided
  5. Market research
  6. Marketing and marketing strategies
  7. Financial estimates

#1 The Executive Summary

Executive summary is the most important part of your business plan. Not only does it occupy the first place, but it can also be used independently of other parties to give an overview of your project. 

Let’s be honest, when you send a 20-page business plan to investors, they will first read the executive summary. If, and only if, they were convinced by this part, they will browse the rest of your business plan. In other words, it’s a teaser to get your readers’ attention and get them interested in your project.

We recommend using a simple format of up to one or two pages. Give an overview of everything that is included in your business plan, without going into technical jargon or second-rate details. Write a few sentences about each element of your project – the description of the company and the team, the products or services you want to develop, the summary of market analysis and your target, etc. – all while leaving your reader intrigued and eager to know more. The page should be short and attractive, without superficiality.

Be careful, if this part appears first in your business plan, you should write it last. In fact, your project is still a sketch, a draft. So there is a good chance that you will change the executive summary over and over again… And again! Start by writing a draft and update it as your business plan progresses. Most importantly, share this valuable document only after it’s complete.

#2 The description of your company

This part is probably the easiest to write. Start with the names of your company and the names of your founders. Then give a history of your company with the key dates and the people involved. Include items such as the year and place, the purpose of your business and what you want to bring new or different. Describe your basic products or services briefly, but without giving too much detail, as you will explain them in another dedicated section.

Discuss the stage of your business development and past progress you’re proud of. Draw attention to the competitive advantages that can help your business succeed, such as teaming up with other industry experts or offering more specialized products or services.

Explain your future plans by mentioning your goals, in parallel with your action plan to achieve them. Describe the details of these goals chronologically, in terms of months, quarters and years. Your current or potential investors and other stakeholders will want to know how your business plans to grow and grow.

#3 Management and organization

This includes founders, managers and all other stakeholders such as the board of directors, shareholders, department directors and other team members. Even if you haven’t hired all these people yet, it’s important to show what your team will look like when it’s full.

Make a diagram or pyramid of your entire organization so you can better visualize the hierarchy. Then, describe the roles of the key players mentioned in your illustration, how you recruited them or how you plan to find them and integrate them into your team.

Do not hesitate to insist on the qualities, training and professional experiences of each person concerned, this will bring even more legitimacy to your project.

#4 The products and services provided

This part should be carefully written as it includes all the details about the products or services you want to develop. You will therefore need to provide clear descriptions and potential names for each offer. Think about any questions that might arise from someone who has no knowledge of the subject. Respond concisely, making sure you don’t omit any important details.

What are your project’s needs? If it’s an existing product, what new products are you going to bring?

Also describe the stage of development you are in, what you have already put in place and the steps you need to follow. Then add diagrams, product images and other visual components if necessary.

Complete this section by listing all the costs associated with the products and the final price you want to apply. Don’t forget to include the cost of materials and labour, delivery, packaging,… and of course the profit you intend to make on each unit.

#5 Market research

This is one of the most difficult sections of your business plan, as it has several parts that require extensive research on your part. You will need to conduct a market study, draw conclusions and write the associated results for:

Industry: Give an overview of the industry in which your business operates, whether it’s health and wellness, education, entertainment or whatever. What is the current situation in your sector?  How should it evolve in response to the economic and social context? Discuss the main commercial players and their offers.

Competitors

List and analyze your main competitors and how you plan to compete with them. Doing a SWOT analysis is the most effective way to do this. It is about detecting the strengths, weaknesses, opportunities and threats of each of these companies.

Barriers

Explain what prevents a newcomer from entering the industry. Are start-up costs high? Is specific equipment needed? Are there any patent or regulatory requirements? What about distribution? 

The target

Here you’ll give details about your target heart. Describe exactly what your potential customer base looks like in this sector, using demographics from your market, such as age and occupation. Also determine where your customers are. You can also include valuable information about the needs and desires of your ideal customer.

Assess how your company positions itself against these four points. What are your advantages? How are you going to overcome obstacles? How will you reach your target audience? So many questions to solve before you officially launch.

#6 Marketing and marketing strategies

From a marketing point of view, it is important to have your own brand identity. This is reflected in a unique logo, well-defined colors and a custom font. You may even have a slogan or a muse that represents you. 

Once your brand is in place, the next step is to determine your communication strategy and marketing budget. This includes the creation of a professional website to display and sell your products online and the choice of your distribution channels (newsletters, blogs, social networks, press articles…). 

You’ll also need to plan how you’ll handle your customers’ orders. What are your needs for manpower, supplies, equipment and facilities to assemble and ship orders. If you choose alternative options such as dropshipping, mention them here as well.

#7 Financial estimates

It’s always good to know how you planned to be profitable. Let’s be honest, who would want to invest in a company that has no plans to make a profit? Unless it is a not-for-profit corporation. In any case, you don’t want to go into selling just for the sake of selling. 

We advise you to forecast revenue and expenses for the first five years of your business with a focus on the first year that will be the most expensive. What is your initial investment, how will you use it and from when will you become profitable? Try to be as realistic as possible and include all expenses related to launching your project. Will your own investment be sufficient or do you need to raise funds? Make the difference between all of your costs and the investment you have, so you’ll get the amount you need for the viability of your project.

office cleaning services milwaukee

How to Quote a Commercial Cleaning Job

As the owner of an ‘office cleaning services in Milwaukee‘, your business success depends on your ability to give an excellent quote to potential customers. It helps increase your chance of getting more jobs. This article is solely centralized on how to bid on commercial cleaning jobs.

What are the Factors to be considered before Bidding on a Cleaning Job?

Creating a reasonable bid for a commercial cleaning job requires you to consider a lot of factors. These factors serve as your guide in making the best quote. An acceptable offer must be in favor of both the business owner and the client.

Attempting to guess or assuming what your bid should look like can lead to a loss. It can result in inefficient jobs. Therefore, to avoid this, you must carefully consider the following factors;

  • The Size of the Cleanable Area

One crucial factor you must critically consider is the size of the cleanable area. It is the size of the project that will determine the rate of the price. It will also determine the number of workers needed to get the work done.

As an experienced commercial cleaning business owner, you must understand the rate of workers needed per square foot. It helps you to make a reasonable bid for a particular area without stress. It is also an excellent way to convince your customer of your expertise and ability to effectively handle the project.

  • The Number of Time Cleaning Will Be Carried Out

Cleaning a commercial environment is not a one time job. A commercial environment like banks and offices that receives visitors regularly requires routine cleaning. As such, the amount of time cleaning is done either per day or per week should be considered. The quotation to be submitted must indicate the number of times cleaning will be carried out.

Likewise, the average cleaning time of a particular space should be considered. In most cases, the number of times per week and average cleaning time are determined by the customers. This task-based consideration will form the basis of your proposal, in case it is a monthly deal.

  • Number of Workers On-Site

For commercial cleaning service, it is usually not going to be a one-person task. Aside from the tools you are going to need for the cleaning. There is a need to deploy the necessary human power to carry out specific tasks. As such, considering the number of labor you will employ for the project should be part of your bidding.

The pay per person at the end of the task pay per hour should also be considered. It must also be considered alongside the number of times the cleaning has to be carried out. It is essential as it determines the effectiveness and efficiency of the project.

What to Do to Increase Your Chances of Getting a Cleaning Job?

How to Quote a Commercial Cleaning Job

Bidding for a cleaning job, especially in a commercial place, comes with a lot of competition. There is a need for you to submit the best proposal with tempting offers. In an attempt to present the best quote to increase your chance of getting the job, you must be careful not to offer prices that will eventually affect the quality of the job carried out.

However, you can deploy several other tactics that give you an edge over other competitors. Those tactics will help portray you as a professional and expert in cleaning services. Some of the tactics include the following;

  • Offer A Special Service

A good business manager must know how to innovate special services effectively. Aside from the regular cleaning service, you must offer an outstanding and distinctive service.

The distinction might be in the amount of time needed to carry out the cleaning. It can also be the usage of special cleaning tools that efficiently and effectively carry out the cleaning.

  • Give Discounts

One way to assure your customer of your commitment to their priorities is by offering discounts. There is a need for you to have a different price for different levels of services provided.

The price change can be a difference in weekly prices and monthly prices. A few dollars can be forfeited to captivate the attention of customers.

Conclusion

It is necessary for cleaning business owners to learn how to bid on commercial cleaning jobs. Having the edge over other competitors depends on the uniqueness of your bids. Exceptional services and offering discounts go a long way to prove your professionalism.