What Is Affiliate Marketing?

In its simplest form, affiliate marketing is selling someone else’s product. Marketers can sign up for an affiliate program to promote their products (physical or electronic) or services through their website.

Affiliate marketing is an effective and productive marketing strategy. It is a collaborative effort (commercial partnership) between a seller and one or more companies.

Affiliate marketing is usually a system of four elements: publisher (affiliate), advertiser (merchant), consumer and network.

An advertiser, also known as a merchant or seller, is a person or business that sells a product or service. An advertiser works with publishers to promote the products and services of the advertiser.

A publisher, also known as a marketer or affiliate, is an individual who promotes a product or service. Publishers partner with advertisers to promote their products and services. Publishers use ads, links, and create marketing campaigns to find advertiser buyers. Products and services. For each product sold, the advertiser charges the publisher a commission.

Consumers, you all know him. It’s you and I. Antidote defines the word a consumer as: A person who uses goods or services to meet his or her needs.

The network, also known as a program or platform, acts as an intermediary between advertisers and publishers. Networking makes it easy for publishers to find and participate in affiliate marketing programs. The network also connects more advertisers and publishers. Some networks have membership fees while others take a portion of the advertiser’s profits when selling.

The Affiliate Network. How Does It Work?

Amazon Associates is one of the most widely used marketing affiliate networks on the internet. Amazon includes all Amazon Inc. There are thousands of publishers (Amazon named their partners) promoting products you can find on their website. In fact, Amazon Inc. What makes Amazon’s program so popular because of its great affiliate program?

To help you understand how affiliate marketing works, I suggest the following example:

Currently, I am an advertiser (merchant) Amazon.ca and a publisher (affiliate) of Amazon.fr. If you want to promote your Amazon.ca product on your blog, log on to Amazon.ca and look for your product. When I find the product I want to promote, Amazon generates a unique link for my blog.For example, this post mentions Antidote software.If you hover over the link with the mouse cursor, you will see something like this: Unique link. Clicking the link will take you to the Amazon website on the product page in question.If you decide to buy the book, Amazon will reward me with a commission (about 4-5% of the sale price of the property).

In this example, the advertiser is Amazon, but Amazon also owns the network (Amazon Associates), which makes the system easier. The product depends on the network. Some affiliate programs pay the publisher for ad viewing numbers, some pay when the customer clicks on the ad and some pay for the sale (fixed commission or percentage).

If you have a product that you are selling, you become an advertiser (seller) and by subscribing to your product on a compatible network, you reward sellers when they succeed in selling your product.

Is Affiliate Marketing On The Internet Only?

Affiliate marketing is an internet term. Affiliate marketing started in the 1990s. One of the pioneers of affiliate marketing on the Internet is Amazon.com Inc., which started affiliate networks. This is the type of network on the Internet, but it has built the network that spreads most quickly thanks to its simplicity and solid structure.

Today, wherever you go online, everyone seems to be looking for their share of the market for relevant markets. Many bloggers will explain that if you get their e-book now, you will probably get-rich-quick. Made online as a market, but as in all areas, you will have to work.

Brief History of Affiliate Marketing

Who were affiliate marketers and existed before the public had access to the internet? 

Before the advent of the web, affiliate marketers were called sellers, and they were members of the Multi Level Marketing (MLM) network. The food network was very active when everyone was interested in vacuum cleaners and innovative cleaning supplies in the house, which consisted of sellers who received commissions for the products they sold. When he recruited new sellers and established the sale of the product or service in question, it was usually the company that produced the goods or services that hired the seller.

Affiliate marketing is mostly the same. The publisher (seller) receives a commission for selling. In an affiliate program, the publisher (the marketer) is the seller and the advertiser are the company that produces the property.

At the time, the vendors were the people who would rush on to your grandmother’s house to sell her plastic dishes. Today, these marketers are the ones who invite their friends to presentations of beauty products, decor accessories and Tupperware dishes. Same principle, a different era.

The technology to successfully sell products online today is different.

Internet marketers are usually members of online business affiliate programs. Some of these marketers are bloggers, designers, advertising writers or simple marketing contacts.

The subject of affiliate marketing has been a hot topic on the internet for some years now. Do a little research, and you’ll find hundreds of e-books that promise to earn thousands of dollars, in just a few weeks, with the right techniques. Personally, I think affiliate marketing is much more difficult and time consuming than we think. To sell products online, it’s not just about interrupting people and asking them to buy. We need to establish a good strategy and respond to: Who? What? Where? How? Before we start.

Think you can sell a product you don’t know to people you don’t know? It is possible, but to get there, believe me, it is very difficult.

Do What You Love, Love What You Do

Phil Town describes his strategy for becoming a great investor in his book Rule Number One. The most important of the strategies he proposed is:

Find a great business you like. 

Why is it important to invest in your favorite company? Because the company you like is a company that you know and understand, if you know the company, you are more likely to be informed about the industry and get a good idea of the company’s competitors.

Anyway, why do you want to invest in a company you don’t know? Because they talk well in newspapers and on the Internet? I’m a little serious! Journalists also have their own opinions. Opinion is an opinion. .

Affiliate Programs – The Benefits

Easy management

When a system is automated (for example, an affiliate network), labor costs are greatly reduced.

Minimal Financial Risk

What’s interesting to advertisers and publishers is that affiliate marketing poses little financial risk, unlike advertising campaigns that cost up to millions of dollars (euro) in large companies.

Additional Source Of Income

Opportunity for additional revenue for an Internet user who has little knowledge of computer science. If you have free time, you could promote products and services online and increase your income by receiving a commission for your sales.


Today, you can have up to 50 advertisers working for you to sell your new e-book, even if your business includes only one job: you. Several major collaborative networks are already established online, and you can sign up now.

Economic Solution

Registering your product in an affiliate program is a very cost-effective solution to help you promote and market your product. If you have an attractive product, marketers will work for you.